Aspire Global’s BtoBet has joined forces with William Hill in the Colombian market, signifying a substantial growth of its Latin American footprint. Through this agreement, BtoBet will furnish William Hill, a prominent figure in the worldwide gaming arena, with its exclusive sports wagering and platform technologies. This alliance follows BtoBet’s absorption by Aspire Global in September, a maneuver that reinforced Aspire’s standing as a dominant entity within the iGaming sector.
This collaboration underscores the caliber of Aspire Global’s products and their dedication to establishing a presence in regulated territories globally. Aspire Global’s Chief Executive Officer, Tsachi Maimon, conveyed his eagerness, affirming that this accord clears the path for their ongoing worldwide expansion. He stressed the company’s capacity to draw in high-level operators such as William Hill, underscoring their competitiveness on a global stage.
William Hill’s CEO, Ulrik Bengtsson, mirrored this sentiment, expressing enthusiasm for the collaboration and the chance to provide an unmatched gaming encounter for Colombian users. He accentuated that William Hill proactively pursues the finest localized solutions, and BtoBet’s robust presence within the Colombian market positioned them as the perfect collaborator.
This alliance trails William Hill’s recent acquisition of a majority stake in Alfabet, a Colombian operator. This calculated action aligns with William Hill’s expansion strategy centered on international growth and diversification, further solidifying their commitment to the flourishing Latin American market.