888 Holdings has partnered with a group of five industry leaders to form 888Africa, a new venture that aims to introduce the renowned 888 brand to regulated digital betting and gaming sectors across Africa.
Although 888 Holdings currently maintains a minority interest in 888Africa, they have negotiated the right to expand their ownership and potentially acquire the entire enterprise. The arrangement stipulates that 888Africa will remit licensing fees to utilize the influential 888 brand, customizing its products to align with the particular demands of the African market.
At the helm of 888Africa is a team of seasoned professionals, encompassing individuals with backgrounds at prominent organizations such as The Stars Group and Editec Online. Their initial objective is to debut in four strategic markets over the course of 2022, contingent upon obtaining the necessary licensing authorizations.
Itai Pazner, the Chief Executive Officer of 888 Holdings, conveyed his excitement, remarking that the company is delighted to collaborate with such a skilled group to introduce 888’s platform to the African continent.
This nascent collaborative undertaking is primed to present 888’s premier online wagering and gaming framework to a vast audience within the vibrant and swiftly expanding African marketplace. The possibilities are immense, and all parties involved are eager to witness 888Africa thrive, cultivate a robust brand identity, and establish a path for what could become a profoundly impactful, enduring prospect for the entire 888 collective.
Christopher Coyne, Chief Executive Officer of 888Africa, conveyed his fervor, remarking, “Our group is delighted to collaborate with 888 to unveil 888Africa. By combining our collective knowledge, regional proficiency, and mutual aspirations, we aim to solidify our standing as a frontrunner within regulated sectors throughout the continent. Capitalizing on 888’s globally recognized brand and wealth of competence will be crucial in propelling our expansion plan and bolsters our belief in the trajectory of 888Africa.”