BetGames and Softswiss, two dominant forces in the online gaming realm, have teamed up in a strategic collaboration. This union seeks to disrupt the sector and amplify their footprint in the constantly expanding iGaming market.
BetGames, renowned for its pioneering live dealer offerings, has integrated its complete suite of games into Softswiss’ aggregation platform. This signifies that operators utilizing Softswiss can now provide their users with BetGames’ distinctive wagering experience.
This action is logical in the present iGaming environment. A recent study showed that a significant 73% of industry participants view a varied game selection as a crucial element when selecting a provider. Softswiss is clearly attentive to the market and addressing it with this partnership.
The industry is moving towards all-in-one platforms for effectiveness, and this collaboration is a perfect illustration. While it signifies opportunity and expansion for the iGaming sector, it also prompts inquiries about possible market dominance and heightened rivalry.
Yury Mikhaylov, Co-CEO at BetGames, conveyed his excitement about exceeding limitations and establishing new industry benchmarks with this integration.
Both firms perceive this as an ideal pairing, not solely because they are frontrunners in their respective fields, but also because their expansion strategies are harmonious.
Tatyana Kaminskaya, Director of Softswiss Game Aggregator, emphasized how BetGames’ live entertainment products contribute something unique to their platform, enhancing the options they can present to operators. This partnership embodies Softswiss’ dedication to delivering a comprehensive and multifaceted product.
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