Betsson is making a significant investment in Brazil! They are now the primary backer for the Pernambuco State Championship, a major event in one of Brazil’s most fervent soccer areas. This is part of Betsson’s strategy to become a well-known brand in Latin America, and they’ve chosen an ideal platform – this tournament is *the* soccer spectacle in the region.
Imagine the Super Bowl combined with a local derby; the Pernambuco Championship is rich in tradition (this is its 108th edition!) and everyone is tuned in. Last year’s final even surpassed viewership for some of the larger state championships, which is notable in Brazil!
This partnership is mutually beneficial: Betsson gains widespread recognition, and the Pernambuco Football Federation (FPF) receives additional funds to reinvest in the sport. They’ll be able to support everything from official payments to young athlete development initiatives.
Also, watch out for Íbis Sport Club – Betsson has been supporting them since 2021, and they’ve returned to the top division of the Pernambuco Championship after over twenty years! It’s a remarkable comeback narrative.
We were absolutely delighted to back the Pernambuco Championship, a truly captivating and storied soccer competition in Brazil,” shared Andre Gelfi, the top dog at Betsson Brazil. “Expanding upon our triumph with Ibis Sport Club, we are confident this collaboration will significantly elevate our brand recognition and enable us to engage with devoted supporters throughout the area.”
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