Azerion and MediaMath are teaming up to revolutionize in-game advertising, drawing inspiration from retail titans like Walmart and Amazon.
This collaboration provides brands and agencies access to Azerion’s extensive gaming community through MediaMath’s autonomous platform and Azerion’s own robust network.
As mobile gaming commands a substantial portion of our daily screen time – an average of 4.2 hours – Azerion emphasizes the distinct benefit of gaming environments: they are perceived as secure, captivating spaces where consumers are more open to advertisements, resulting in improved outcomes for brands.
This alliance allows MediaMath’s customers to leverage Azerion’s vast collection of games.
“Gaming is the core of our operations at Azerion,” states Sebastiaan Moesman, Chief Revenue Officer of Azerion. “By linking brands with consumers in these immersive digital realms, we are not only elevating the gaming experience but also establishing stronger bonds between brands and a highly engaged demographic.”
This collaboration is a major victory for MediaMath’s customers! They gain entry to the captivating realm of in-game marketing through Azerion. Picture companies smoothly incorporating their promotions into virtual courses, lively urban environments, and even onto displays in crowded sports arenas. It’s an entirely new degree of immersive promotion.
Laurent Cordier, MediaMath’s Head of Partnerships, is especially enthusiastic about this development. He views it as proof of MediaMath’s dedication to expanding limits and delivering innovative solutions to their clientele.
The gaming sphere presents incredible opportunities for companies to engage with their desired demographic in a highly interactive setting. Through Azerion’s impressive influence within the gaming demographic and MediaMath’s commitment to openness, this alliance is poised to unveil remarkable outcomes for companies across both established and emerging avenues.
This is especially transformative for companies in the gaming, wagering, and leisure sectors. Envision the prospects for focused campaigns that strike a chord with avid players. This is programmatic marketing at its peak, ready to yield exceptional results.
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