Affinity Interactive Appoints Scott Butera as Chief Executive Officer

Affinity Interactive has designated seasoned industry leader, Scott Butera, as their new Chief Executive Officer. Butera contributes over three decades of expertise in gaming, hospitality, and entertainment to the position.

He is familiar with Affinity, having formerly directed their Sports Information Group (SIG). While there, he spearheaded projects that accelerated retail and commercial product advancement, substantially raising digital revenue for their primary offering, Daily Racing Form.

Butera’s notable background also encompasses executive roles at prominent organizations such as MGM Resorts International, the Arena Football League, Foxwoods Resorts Casino, Tropicana Entertainment, and Trump Entertainment.

James J. Zenni Jr., Chairman of Affinity Interactive and top executive at Z Capital Group, conveyed assurance in Butera’s capacity to propel Affinity’s ongoing achievements, expanding upon his prior successes in broadening their product portfolio and enriching the client journey.

Butera also stressed Affinity’s dedication to revolutionizing the gaming industry with advanced technology and exceptional customer support, emphasizing their commitment to both online platforms and physical casino locations. He views this as crucial to the company’s ongoing prosperity.

He’s enthusiastic about collaborating with Jim and leveraging his extensive understanding of Affinity’s operations, driving the company’s future aspirations with his zeal for progress.

This designation follows other executive transitions at Affinity, particularly the naming of Harris Ekman Yassar to the role of Chief Financial Officer in the preceding year.

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By Aubrey "Aurora" Curran

Holding a Bachelor's degree in Mathematics and a Master's in Anthropology, this skilled author has a passion for using mathematical and anthropological methods to understand the cultural and social significance of gambling and its role in shaping human societies and identities. They have expertise in ethnomathematics, cultural anthropology, and mathematical anthropology, which they apply to the study of the cultural and mathematical aspects of indigenous gambling practices and the development of strategies to promote cultural preservation and revitalization through responsible gambling. Their articles and reviews provide readers with an anthropological and mathematical perspective on the casino industry and the strategies used to honor and celebrate the diversity of gambling cultures around the world.

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