Azerbaijan-based Azerion and MediaMath are joining forces to revolutionize the landscape of video game advertising!
Drawing inspiration from retail titans like Walmart and Amazon, who disrupted the industry with their proprietary media platforms, the partnership seeks to replicate this success in the gaming realm. By merging Azerion’s extensive reach in online entertainment and media with MediaMath’s robust demand-side platform (DSP), they aim to achieve unparalleled marketing prowess.
What implications does this hold for companies and marketers? Imagine unlocking a vault overflowing with prospective buyers. Leveraging MediaMath’s supply network and Azerion’s established ecosystem, they gain access to a vast pool of dedicated players.
And let’s face it, gamers are a highly sought-after demographic today. As Azerion highlighted, mobile gaming alone consumes a significant portion of our daily routines – exceeding 4 hours on average! It presents a secure, brand-suitable space where users are deeply engrossed and far more receptive to advertisements. This translates into campaigns that deliver exceptional results.
This collaboration grants MediaMath’s clientele direct entry into Azerion’s wealth of gaming inventory. It’s a mutually beneficial alliance for all parties involved.
Azerion’s Chief Revenue Officer, Sebastiaan Moesman, eloquently articulated the partnership’s essence: “Gaming represents the bedrock of our platform. By forging connections between brands and consumers during moments of leisure, we not only elevate the gaming experience but also empower brands to engage with a highly receptive audience.”
He further elaborated, “Whether it’s incentivizing users for ad viewership or seamlessly weaving ads into the gameplay, we firmly believe in the immense potential for brands to establish more meaningful connections with their target audiences.”
This collaboration allows MediaMath’s customers to access the vast realm of in-game marketing. Through their work with Azerion, companies can now display their advertisements to players, placing them on virtual signage within racing titles, urban environments, and even sporting arenas.
A senior executive at MediaMath, Laurent Cordier, stated that this alliance demonstrates their dedication to discovering novel and inventive advertising methods, particularly given the industry’s rapid evolution.
He posits that this creates an avenue for brands to engage with specific demographics in an unprecedented manner. The combination of Azerion’s gaming industry presence and MediaMath’s emphasis on openness forms a potent instrument for acquiring new clientele.
This holds particular significance for businesses in the gaming, wagering, and entertainment sectors – they have sought a means to truly focus their marketing efforts, and this collaboration provides them with the ideal chance.
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