The National Football League is examining a collaboration between the New York Jets and the gaming platform 888. This revelation is unexpected for many, given the league’s stringent regulations regarding promotions for sports wagering.
888 holds a prominent position on the Jets’ official website as an “Official Partner,” and their vibrant orange signage was ubiquitous at MetLife Stadium. Although the banners themselves refrain from explicitly mentioning gambling and instead emphasize 888’s web address, visitors to the site will instantly recognize the association with sports betting.
This alliance appears to be at odds with the NFL’s apprehensions about endorsing gambling, particularly to younger audiences. It’s conceivable that the Jets and 888 have identified a provision within the regulations, as the NFL recently granted permission for advertisements from casinos. Currently, representatives from the Jets, the NFL, and 888 have declined to provide statements regarding the partnership.
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