The gaming company, Codere, has deepened its collaboration with the Monterrey soccer team, Rayados, securing its position as the primary backer.
This agreement extends beyond a typical sponsorship arrangement. Codere is now the official wagering associate of Rayados, with their emblem prominently featured on the front of the team’s uniforms. Supporters were treated to a first look at the new Codere-branded attire yesterday during an exhibition match against Guadalajara. To showcase both designs, the athletes donned the home kit in the initial period and switched to the away kit for the second half.
Codere’s branding will be visible throughout the club’s arena as well, including a designated “Codere Box” and other high-visibility locations. However, it doesn’t end there. Codere is going all out with this alliance, launching a series of advertisements across television, radio, and digital platforms to engage both sports enthusiasts and those who enjoy a bit of a gamble.
Furthermore, be on the lookout for thrilling promotions in the upcoming months, such as unique stadium encounters, complimentary tickets, and premium treatment – all compliments of Codere.
Alberto Telias, Codere Online’s Head of Marketing, summarized it well: “We are certain that this enduring partnership will yield expansion and prosperity for both entities. Rayados is the perfect collaborator for us as we persist in our growth within the Mexican market.”
Monterrey Football Club’s Executive Vice President, Pedro Esquivel, highlighted that the alliance with Codere ushers in a fresh chapter for the squad. He anticipates this joint effort will be a significant victory for all parties: elevating the team’s achievements, invigorating supporters, and broadly cultivating a passion for soccer and athletics within the community.