The collaboration between 888 and the New York Jets is causing quite a stir.
Even though the National Football League (NFL) prohibits promotions for sports wagering services, 888 has managed to secure a sponsorship agreement with the New York Jets.
Although the NFL team has not formally declared it, the operator labels itself as the “Official Partner of the New York Jets” on its online platform.
The arrangement was difficult to overlook for any Jets supporters, as vibrant orange 888.com flags were showcased outside MetLife Stadium on Sunday.
The flags omitted any reference to 888’s sports betting activities, adhering to NFL guidelines. Nevertheless, 888.com’s main webpage prominently displays an American football athlete alongside a direct connection to its sports wagering platform.
The NFL’s regulations forbid any promotion of sports betting websites due to worries about heightened gambling issues, especially among younger demographics.
However, it appears 888 and the Jets have discovered a workaround, potentially becoming a growing worry for the NFL moving forward.
The NFL removed its ban on casino advertisements this season; thus far, spokespeople for the Jets, the NFL, and 888 have refused to provide statements on the sponsorship agreement.
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